New Product Launch

YOUR TRUSTED ADVISOR FOR GO‑TO‑MARKET PRODUCT DEVELOPMENT

How we can help you?

At GCA, we’re all about results. Through our proven strategy-first methodology, we devise, map and build your optimum framework for innovative product success.  

The right Go-to-Market Strategy can make the difference between costly product failure and explosive success. It’s by far the most important part of your product marketing journey, because it’s where we lay the foundation for successful launch—and beyond. Good strategy is exciting, empowering, and always a worthwhile investment.

Having the right Go-to-Market Strategy can be the difference between a costly product failure and creating explosive success. It’s by far the most important component of your product development journey. It’s where we eliminate paralysis by laying the foundation for a successful launch—and beyond. A good strategy is energizing, empowering, and always a worthwhile investment with GCA!

Want to create customer evangelists? Let’s MAKE it happen.

By tightly defining and building directly upon your distinct vision, we’ll guide you step-by-step to build a corporate philosophy on your “Why” and integrate techniques similar to those leveraged by top worldwide brands such as Apple, Disney, Zappos, Uber, Tesla and Starbucks to delight customers at every touch. We help you prepare to train, empower, sell and lead as a trailblazing brand in the spotlight with GCA.

One of the greatest risks in developing a new product within the cannabis industry is that the size of the market opportunity is still largely unknown. With our Market Opportunity Assessment, we conduct market research and advise you on the estimated market value, your pricing and strategies to reach customers with the highest lifetime value. An MOA provides the most accurate view of the market’s potential size while giving you exactly what you need to raise capital to advance your product development.

Market Research

One of the greatest risks in developing a new product within the cannabis industry is that the size of the market opportunity is still largely unknown. With our Market Opportunity Assessment, we conduct market research and advise you on the estimated market value, your pricing and strategies to reach customers with the highest lifetime value. An MOA provides the most accurate view of the market’s potential size while giving you exactly what you need to raise capital to advance your product development.

Naming a Product

Naming a product can keep inventors and product teams awake at night. By nature it’s highly subjective, a lot is at stake—and it’s a serious long-term commitment. That’s why we’ve made a clearly defined process of it. Our research and methodology driven process for product brand name development targets your buyers’ hot buttons, paying attention to linguistics, connotations, psychology, and sound-alikes, along with the availability of trademarks and web domains. Product naming can be complicated and has far-reaching impacts, so it’s worth getting right, from the very start.